Our objective with Travelocity was to build and execute a full-service campaign, including event integration, original content and authentic opportunities to engage with millions of youth sports families across the country.
How did we do it?
Our strategy was to leverage Travelocity’s asset “The Roaming Gnome” to activate at Skyhawks events, one of our owned and operated platforms that focuses on a fun introduction to sports for athletes aged 2-12.
The activations created memories for the participants while our internal creative team produced compelling content for the campaign. We then distributed this content to our network of millions of sports families across the US via website integration, digital ads and social media. Travelocity was also included in the Skyhawks family resource pages and was the presenting sponsor of all “Merit Awards” earned by athletes at event.